About Us

Founder Sarah Cafiero, LMT, graduated from the Desert Institute of the Healing Arts in 1999 and has worked as a massage therapist, instructor, and consultant since then. She opened Rooted as a three-room clinic in 2013 and quickly expanded to a nine-room clinic home to more than two dozen independent therapists. Sarah has been featured in Voyage Phoenix's Trailblazers series, massage business educators Sohnen-Moe's blog, and on local community radio station KXCI's Broad Perspectives.

Partner and marketing specialist John Cafiero was fortunate to work on the management team at Tucson's legendary massage school, the Desert Institute of the Healing Arts. He is a Pilates teacher at Centerline Movement and an aspiring playwright. In the past, he has worked as a writer, an editor, and a graphic designer. To learn more or to contact him about any of these topics, visit his website.

a nice place to be your own boss

Rooted is committed to providing a practice space where therapists and their clients can thrive. Find information about renting space for your wellness practice here.

Working with Rooted has been one of the most amazing times of my life. I learned to build my practice pretty much from the ground up. You see, when I walked through the doors of rooted to meet with Sarah I was already pulling myself out of the industry due to other life factors, but nevertheless I was scared and had no faith in myself or the work I provided. That was short lived because as I opened up to Sarah about my passion and love for the human anatomy and what massage therapy does for people I became teary eyed and realized I belong here in this place and in this industry. I signed the lease and started right up. Rooted is hands down the number one place for healing, health and wellness in TUCSON. Although I have moved out of Rooted I haven taken some great memories with me. Not necessarily did I outgrow the place with an overwhelming client base but with different needs that have added value to my practice because I embarked on an adventure to add personal training to my business. If I was not a trainer I guarantee I would be no other place but Rooted. The fact that I re-started my practice because of Sarah and the very first conversation we had together has been rooted deep within my heart, yes, pun intended, and I will forever be a part of Rooted Therapeutic Massage and Bodywork. Thank you so much for the support and willingness to take me on as a member of the Rooted Family.
– Michelle Mohr LMT, CPT, Mohr Fitness & Bodywork